Infographics can be helpful for almost any business. It’s a pretty simple, but still effective tool, appreciated by many people. All you need to create an infographic is to collect facts concerning some interesting topis, order them correctly and visualize them. We are going to tell you why you should include infographics in your content marketing strategy.
1. Infographics get you links
A single infographic may give a big boost to your link profile. Make sure to place an embed code so other blogger can easily share it. Many reposts will give you a lot of natural inbound. Thus, one good infographic may drive lots of visits to your site.
2. Infographics grow your audience
Sharing an infographic on social media is a great way to expand your audience. If many people like it then social activity around it can help promote your social page. The fact is that every day people share infographics. The more people know about your brand, the more subscribers you get.
3. Infographics promote your blog
Infographics posted on your blog make your readers more active. If it’s really interesting and useful then readers will leave a feedback ten to one. Comments, discussion threads, likes – that’s what you get in case your product is made with content love.
4. Infographics build relations with a target audience
Plenty of well-made content (including infographics) helps to establish relations between you and your target audience. The more interesting publications your blog has, the stronger are your ties with a target audience.
5. Infographics make people trust you
When posting actual, helpful, and fancy designed information, you get a great advantage: you tell not only about your brand and offers, but you also teach your audience something new (for example, sharing facts people haven’t known before). Therefore, you establish yourself as an industry expert and make people think that you are a thought leader.
6. Infographics promote your brand
An infographic can and must include your logo and main idea, reflect the concept of your brand. In fact, it must be your “voice”, just like any other content you publish. Use infographics correctly to raise brand awareness.
7. Infographics educate people
One of the main features of inbound marketing is that it educates audience by providing only useful and important information when people search something. From this point of view, infographics have a great potential. Images sink into the mind (scientifically proven fact: people remember 80% of what they seen, but only 20% of what they read), so it gives you the opportunity to share information with your audience concisely. Don’t miss this opportunity to educate your audience.
8. Infographics go viral
Infographic is a viral content by genre. At least it has all the chances to spread over the web like a virus. As we already told, people love infographics, they love to share, download, print, and so on.
9. Infographics are multifunctional
To increase brand’s popularity, you can use infographics not only over the internet. This tool has one big advantage: with its’ help you can solve several marketing tasks at the same time. For example, you can publish an infographic on offline medias.
10. Infographics drive traffic
This is what you want – infographics get inbound links, grow your audience, which means they drive traffic. Create good content constantly and you’ll get the result.
How often do you use infographics in your content marketing strategy?