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7 Effective Ways to Build a Blog Audience

4 December 2014 Svetlana Kuznetsova
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Every online marketer should always expand audience and increase the volume of loyal site visitors. The first thing you should do to succeed is to increase targeted traffic If traffic growths, then your brand grows too, which means you get more leads and sales. So, how to get a new audience in most effective and fast way? Today we are going to tell you.

Use every opportunity to attract a new audience

1. Post on your blog more frequently.

Content is the main traffic generator. It was proved that traffic correlates with a posting frequency: the more often you update your blog, the faster traffic increases. That’s why your first step on your way to getting more traffic is posting more often.

Nielsen Media Research’s report shows that traffic starts growing after you’ve published 50 great blog posts. In other words, right at the moment you have 50 interesting and useful posts the traffic graph will start climbing up. If you want this climb to become a fly at hypersonic speed then publish 12 articles a month instead of 6 articles – you’ll notice the results very soon. The main trick is to not forget about quality while thinking about quantity. Use this technique every time you want to increase your traffic.

2. Run a video blog on YouTube.

Don’t underestimate the power of video content. Lots of brands use YouTube to publish commercial videos. It may become a great source of additional traffic.

3. Create public pages on social media.

All social networks work different – Facebook may work for one business but fail for others. At the beginning, you better register on most popular networks and build your pages, even if you see no measurable results. What you should understand about SMM is that social media services work better when used together For example, you should have at least one social media page with blog updates, and one video blog.

Don’t rely solely on social media. If your blog is not that good they won’t work.

4. Learn to use negative feedback.

You may not reply to a bunch of positive comments (because it’s impossible to reply to each one), but you should always pay attention to negative feedback. Especially, if you see some negative reviews. You must give your audience answers – it is one of the main rules of inbound marketing.

You should understand that it’s ok to get negative reviews (if they don’t make most of your reviews). It shows that your business lives – it works, and it gets new customers. There is nothing perfect neither in nature nor in life and business. The main thing here is to get in touch politely and in time – answer friendly and in details, apologize if it was really your fault or give convincing arguments if a review was obviously not objective. Don’t show a single sign of disrespect for a customer who left this review under any circumstances.

5. Use guest blogging.

Reach out to influencers in your industry and try to catch their attention with the best content you can give. Such cooperation can be very useful – publishing your content on topical sites is a great opportunity to drive a new audience.

6. Leave comments.

If you happen to read a great post by other author then leave a detailed comment. By posting interesting and useful comments, you’ll catch readers’ attention and get audience’s trust.

7. Leverage the power of email marketing.

Give visitors a reason to sign up for your newsletter. Send them relevant emails that give actual solutions to their problems. Remember one thing – don’t sound too promotional. Writing content that teaches your audience is a best practice not only in email marketing but in inbound marketing itself. Newsletters containing nothing but advertisement are regarded by people as spam.

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Former editor at Texterra online marketing agency. She is a graduate of The Maxim Gorky Literature Institute. Svetalan started working at "glossies", then turned to PR, where she worked for a long time in different structures promoting the "ConsultantPlus" brand.. She has been engaged in online marketing since 2010. Favourite thing to do is to work with copies. Unfavorite thing to do is to do nothing.
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