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105+ Inspiring Ideas For Blog Posts

13 October 2015 Dmitriy Dementiy
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From time to time, every website owner or blogger faces writer’s block. Yes, you’re right – you can overcome it with the help of a good content strategy. However, writer’s block is inevitable. So, what can you write about when you forget to update your editorial plan? Here’s our list of very good ideas for blog posts. Hope you will like it.

Blog topics for any business

  1. Detailed answer to your customer’s question. Ask your sales department what questions your potential clients ask most often. Give a very detailed answer.
  2. Instructions. Tell your customers and colleagues how to properly care for leather shoes, how to clean a notebook keyboard, and so on.
  3. Predictions. Tell how you see your industry in one, five or ten years. What should your colleagues prepare for?
  4. Respond to either criticism or mentions. Maybe some of your colleagues mentioned you in their recent posts? It’s great if you were criticised. Write a response-article.
  5. Run a quiz. Create a quiz that will be useful to your audience. For example, if you treat heart diseases, then create a “Do you have to visit a cardiologist immediately?” test. You can use Qzzr or Playbuzz. Both tools are free.
  6. Publish a checklist. Make sure it’s easy to download and print. The example of such post – 40 Step On-Page SEO Checklist by Dynamic Yield.
  7. Describe a work process. For example, let readers know how you research keywords, fix broken car engines, or cure myopia.
  8. Share your plans. Write about your business’ goals for next few periods. Don’t tell people how much you are going to earn – a revenue service will find it out anyway. Talk about the projects you want to go live, personal victories you want to achieve, and so on.
  9. Q&A platforms. Here you’ll find dozens of ideas for blog posts: Quora, Yahoo Answers, Answers.com, WikiAnswers, Fluther.
Quora is a great source of blog post ideas
  1. List of your best posts for a chosen time period. For example, “20 most popular blog posts of 2015” or “10 best content marketing articles that every marketer must read”.
  2. List of best posts of your competitors. Don’t be afraid to promote competitive blogs on your website. Such posts give a lot of traffic and comments. The example of such a post – “100 Conversion Optimization Case Studies” by Kissmetrics. Just look at the number of shares.
  3. Weekly digests. Make a list of the most useful and interesting blog posts that you’ve read previous week. Audience like such digests because they help them save time and get the freshest and most useful information in one place. Let your website be such a place for them.
  4. List of your favourite tools. Each businessman, copywriter, blogger, or marketer use certain tools in their work. Tell about them to your readers.
  5. Review of each tool. If you already have a list of tools, don’t panic! Take one of them and write a detailed review of it. How many of them are there in your list? That’s it.
  6. Book review. It’s even better if a book is related to your business.
  7. Mini case study. For example, go to your web analytics systems and see how your website’s performance is going. Highlight the metrics for a half-year period.
  8. Interview. For example, you can interview one of your leading experts. This is a very effective type of content, because it helps you attract new audience (the expert’s audience).
  9. Photo report. Post photos fr om the last industry event you visited.
  10. Video reviews. Make a video about one of your products.
  11. A guest post. Perhaps, there is someone among the experts you know, who can deliver an article quickly?
  1. Compare the characteristics of different products. You can compare your products to each other or to your competitors’ ones.
  2. Summarise and draw a conclusion. For example, write about an advertising campaign you successfully ran. Tell about conclusions that you came to.
  3. Steal an idea. Take a trip through your competitors’ blogs. You are likely to find some articles that you could write better. Do it.
  4. Debunk a myth. In every sphere there are at least several myths that can be easily debunked. Find them and prove their inconsistency.
  5. Launch a raffle or contest. Let your audience have some fun. Think about prizes you can offer beforehand. Don’t know how to do it? Find inspiration here.
  6. Infographics. Take one of your blog posts and turn it into an infographic. Don’t forget to paste an embed code after its publishing – it will help you get more natural backlinks.

To see what an embed code is, visit this page – The 16 Metrics Every Online Marketer Should Track (Infographic)

  1. Presentation. Create a beautiful presentation in Power Point or any other program or online service and add it to SlideShare – the world's largest presentation sharing community.
  2. Podcast. Use a dictaphone to record your thoughts concerning a current situation in an industry. Publish the audio file or podcast. Use SoundCloud for this purpose.
  3. Free writing. Yep, write down anything that comes into your mind. Yep, you’ll have to publish it. Don’t be afraid, your subconscious mind won’t let you down.
  4. Talk about your profession. If you sell cakes and baking, then tell readers who bakers and confectioners are. Explain how they can identify an industry expert.
  5. Provocation. For example, refute a common dogma.
  6. Tell about your company. Update the ‘about us’ page. You are likely to find that you are still a “dynamically developing young team of professionals”.
  7. Articles you have promised to readers. Look at your old posts. I bet you will find phrases like “well it’s a topic for an individual article” or “this topic should be developed in a separate article” in some of them. Go ahead and do so.
  8. Readers’ requests. Look at comments to your old posts. You are likely to find requests for detailed explanations of something. Show your readers that you listen to their requests.
  9. Write an essay about a man whose work and life inspire you. Try to cause emotions – it will help you increase website traffic and get more shares and comments.
  10. Have an argument with a famous person. You could write an awesome and provocative article. For example, Warren Buffett and other famous investors recommend buying stocks low and selling high. Say that it’s nonsense, because 99% of investors do exactly the opposite.
  11. Update an old blog post or article. Your blog is likely to have articles that should be updated. Keep in mind that Google loves fresh content.
  12. Glossary or definition of terms. Write an industry dictionary. You can give definitions and further explain some words in individual articles. If you work in marketing, then give definitions to such terms as positioning, branding, and advertorial.
  13. Publish a list of quotes. For example, write a “20 Quotes of Great People That Every Insurance Broker Must Know”.
  1. Personal diary. Share your thoughts, emotions, and expectations with an audience.
  2. Discussion. Write a “What will happen if…” article. For example, “What will happen if ads get completely illegal”.
  3. “Behind the curtain” post. Show how your company works. Record a video, make some photos, write a copy.
  4. A challenge. Do you remember the previous year’s Ice Bucket Challenge? Think of something like this. For example, challenge yourself to read two business books a month and then nominate your colleagues.
  5. Parody. Try to kindly laugh at your famous colleague. Make a video or article where you’ll try to copy a style of a famous industry expert.
  6. Choice of the day/week. Tell readers about what you have discovered this week. Give a cool tip, compliment a new blog, recommend a product.
  7. Gift. Perhaps you have an extra mug with logo or a book with Steve Job’s signature in your office. Say that you’ll give it to the person who gives the best explanation for why they need this mug or book.
  8. Review other’s content. Have you read an awesome article recently? Post it with a link to the original source. Explain why you liked it so much.
  9. Publish a collection of funny stories, memes, and jokes. Check out our funny post about the life of typical content marketers for inspiration.
  10. Explain product or blog categories or blog. Users often start searching for a product from categories pages of online shops. Explain to your users what you are selling.
  11. Newsjacking. Take a full advantage of current trends. For example, write something like “50 Shades of Floor’n’Walls Paint by Imperial Paint Industries”.
  12. “For dummies” post. Take any article from your blog and rewrite it as if you were explaining it to an eight year old child.
  13. Live stream. If you are visiting an industry event, then make a live stream with the help of Twitter or video live streaming services.

Check out the live stream from our Moscow office:

  1. “Our team” page. Get users acquainted with you and your colleagues. Provide photos and videos from your office if possible.
  2. Products descriptions. Even if you have them – overthink them. Maybe you’ll realise that you have to update them.
  3. Declaration of uniqueness. Write a post explaining why customers benefit from working with you. Tell why you are better than your competitors, how you work, and which problems you solve.
  4. Pros and cons. For example, if you are a car tire retailer, then write an article about the “Pros and Cons of Studded Tires at Winter”.
  5. Cheat sheet. Create a downloadable cheat sheet, so people can use it when choosing a product.
  6. Fashionable video. Capture a video with Vine, Instagram, or time-lapse video apps.
  7. Public commercial offer. It should be an advertisement post that looks like a commercial offer.
  8. White paper or ebook. You are likely to spend few days creating content like this. Start right now – you have no other ideas in your head at this moment anyway.
  9. Build a power page. It should be a detailed guide with a list of useful resources, links to additional posts, or downloadable content.
  10. Share the story behind your company’s name. Why is your company named Macrohard or Peach?
  11. Fairy tale. Why not? Write a fairy tale about your business or product. You can even crush your competitors there in a way they can’t complain about.
  12. “How to Become an Expert” articles. Explain how one can become an expert in your business.
  13. The story of a customer. Talk about how your product has helped someone solve a problem.
  14. Article about recruitment. Write about the qualities people should have to get into your company, or how you recruit new staff.
  15. Open letter. Write an open letter which will catch the attention of your customers and colleagues. Choose an addressee depending on your industry. For example, it could be an open letter to Matt Cutts or Tim Cook.
  16. “How to Save Money on…” post. Don’t be afraid to share your secrets, customers will thank you later with purchases.
  17. Transcript a video or some audio. Outsource it to freelancers to do it even faster.
  18. Translation. Translate your article to a foreign language if you want to get traffic from other countries.
  19. Rating. Build a list rating of the best companies in your industry. Ask readers to rate your company by themselves.
  20. List of best experts in your industry. A good example of such post – “80 Online Marketing Experts To Watch In 2015 (By Category)
  21. Share a story about a hobby. Share your staff’s preferences or your own ones.
  22. Industry history. Discuss what PCs looked like 20 years ago, or how cars did a century ago.
  23. Review your partners. Somebody supplies drinking water to your office, helps create reports for a revenue service, or provides cleaning services. Write about it.
  24. Discuss the perfect market. Talk about what your industry lacks and how it could change to become perfect. These can be laws, new products, different demand structures, and so on.
  25. Your price list. It’s definitely time to update it.
  26. Templates for letters. Rewrite letters your customers receive after a purchase.
  27. List of lifehacks. Such posts get tons of shares.
  28. Copyright information. Let dishonest competitors know what you’ll do to them and how you will do it, if they try to steal your content.
  29. Use search engine suggestions. Start typing a term, which is related to your business, in the search field. You’ll get several ideas for blog posts.
Writing is hard. Writing a business plan is even harder
  1. Social media discussions. Look at your pages on social media and you’ll find a lot of topics to develop in articles. Use BuzzBundle and Mention to quickly find a desired topic.
  2. Online chat dialogues. This is the endless source of valuable ideas from users. Read our blog post on how online chat helps us find new ideas and clients – “The Terrific Fail Case Study: How We Lost 92% of Chat Requests
  3. Presentations from the last seminar you took part in. It’s a great source to find ideas for dozens of posts.
  4. Results of studies. Google grows, while Yahoo doesn’t? Write about it and explain a current situation.
  5. Industry forums. Here you’ll find more than just ideas – people often share their unique experience on forums.
  6. Blogosphere. Pay attention to different blogs, even personal ones. You can often find information that has been ignored by media for some reason.
  7. Article directories. Here you’ll find tons of poor articles written for search engines. They don’t matter but their topics do.
  8. Lists. It doesn’t matter if it’s your list or other’s. Just open it, pick the first point, and start writing about it.
  9. Articles of your colleagues and competitors. Have you read some blog posts that you don’t agree with? Write about it.
  10. Your social media followers. Ask your friends on Facebook or Twitter what your next post should be about.
  11. Your colleagues. Brainstorm with them for 30 minutes. Write down any ideas. You’ll choose one from them later.
  1. Customer support agents. They know what your customers most frequently questions are about.
  2. Your failures. It’s one of the most valuable sources of blog post ideas. Discuss why your previous PPC campaign failed, why you didn’t finish a mock-up in time, or how you managed to lose half of your customers.
  3. Google Trends. Dive into this service, and you’ll find a lot of ideas.
  4. Freelance platforms. Register on several services and see what content is in most demand.
  5. Books. Read and you’ll definitely find some ideas to talk about.
  6. Laws and orders. A legal framework regulating a work of your industry has not been updated for a long time? Then write a memo for your customers. For example, call it “Legal and Regulatory Aspects of Operating Chainsaws and Drills”.
  7. Recordings of seminars and webinars. Start watching from the point wh ere an audience asks a lecturer questions. The most interesting questions are your content ideas for today.
  8. Use topic generators. For example, Portent’s Content Idea Generator. Just enter a topical term and get a title for a future article. HubSpot also has one, make sure to check it out.
  1. Press releases. There are a lot of potential blog post ideas in press releases.
  2. BuzzSumo or Content Explorer. With these tools, you can find most viral posts in your industry.
  3. Hashtags. Go through the posts with hashtags that your colleagues use. Use the following services to find which hashtags are hottest at the moment: Hashtracking, Keyhole, Tweetreach, and so on.
  4. Website search box. See what users search for on your website. To track this data, use any web analytics system.
  5. Related searches. When you’re searching on Google, pay attention to the related searches offered by Google at the bottom of the page.
Look for ideas for blog posts in related searches
  1. Google Alerts. Use this service to get alerts for new topical posts.

Did I miss something? You can add something anytime, just write your idea in a comment.

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Автор: Dmitriy Dementiy

Copyrighter at Texterra online marketing agency. He writes articles, searches for interesting information and offers practical ways to use it. Dmitriy believes that with help of top quality online marketing buyers find sellers, not vice versa. Do you agree? Then send him a friendship request on Facebook.

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