Social networks exist for communication, not for marketing. But that doesn’t stop you – you keep posting interesting content, running contests, discussing new products. After all, it’s also a good way to communicate.
The problem is that most brands think so to. That’s why the newsfeeds of your audience are stuffed with marketing content, which people learn to ignore.
How do you break through this ‘marketing noise’?
Review your social media marketing strategy and try to use social networks that most brands consider to be unsuitable for this purpose. One of them is Flickr.
What is Flickr?
Flick is a photo and video hosting service for storing and sharing visual content. It has social functions: you can make connections with other users and track what they post, you can join topical groups, rate and comment on photos and videos.
After you’ve registered, you get 1TB of free space. A premium account, which is $5.99 per month, gives you access to unlimited free space and removes any ads.
If you want to upload a photo, then just click the Upload button at the top of your screen. Choose a picture then add a title, description and tags.
Pay attention to the ‘Add to albums’ and ‘Add to groups’ menus. With their help, you can upload pictures right to your albums or post them in groups.
Flickr’s main menu consists of You, People, Groups, Explore, Create and Upload. Use it to find and add interesting users as friends, join groups or create your own ones, find photos, upload new pictures and videos. With help of a search form, you can find content by tags.
So, what’s the difference between Flickr and Instagram or Pinterest? Unlike on Instagram, users here are not focused solely on themselves, their food, clothes and places they visited.
Unlike Pinterest, Flickr didn’t turn into a virtual showcase or visual wish list.
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What marketing tasks can you solve with Flickr?
Flickr is not a place for direct sales and obvious ads. Almost the same can be said about any social network. However, both the users and admins of Flickr really can’t stand marketing content. If you only publish photos of your products with prices and CTAs, then you’ll start losing followers quickly. Posting marketing content can also cost you memberships in groups.
Flickr is great for soft brand promotion, informal communication with potential and current customers and for making photos go viral. Do you want some trendy SMM terms? Flick is an ideal platform for visual storytelling. It can be used to tell the audience about your company and give people needs.
For example, imagine that you sell confectionery. Don’t make photos of cakes, set prices and tell people that there is a discount till the end of the week – it won’t work. But if you are consistently posting photos of your culinary delights, taking part in discussions in groups and communicating with like-minded people, then a lot of people will discover your brand. They’ll visit your official website, choose a favourite product and buy it.
How to use Flickr for marketing
Needless to say, a picture is worth a thousand words. If you plan to use Flickr for business promotion, then prepare yourself to create thousands of images. Read on to find tips that will help you to talk about your business effectively.
1. Share the story of your brand and product
Yep, it’s about visual storytelling again. You must create and post high quality photos, which are related to your business and product in this or that way. It’s not a big deal if you draw pictures, make sculptures, or at least bake buns. And what if you sell smartphones and tablets?
Flickrs team has answered this question here - Best Practices for Organizations using Flickr. A bike shop owner makes photos of each customer with a product and posts these photos. Oh, do you say that you code? From the outside it looks boring, while your happy customers live on the other side of the world? Flickr gives the example of a tech company sharing videos and photos of their community volunteer and corporate events.
Use the following tips to make your posts more effective:
- Post photos you made by yourself
- Pay attention to the quality of images posted. Hire a professional photographer from time to time
- Write informative titles and descriptions
- Add photos to topical groups
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2. Leverage the power of groups
Join groups related to your business. For example, if you are selling cakes, then join all the culinary groups you can find. Take part in discussions, rate other peoples content, share their photos.
You must definitely create your own group. There you can post your photos and relevant content other users. Make your group the source of inspiration and the desire trigger for potential customers.
3. Encourage users to share your content
It’s an obvious tactic that gives results on any social network. How do you encourage people? Firstly, you should post great and original photos – so great and original, that users will notice them among thousands of other pictures.
Secondly, you have to take the specifics of Flick into account. Make uploaded pictures visible in public searches for everyone. Go to You – Organize – Permissions.
Let people see your photos, add notes and tags to them.
Choose the convenient type of the Creative Commons license. For example, just let people use your photos for any purposes with provided attribution.
Make sure that your photo is visible in public searches.
If you use these settings, users won’t be afraid to share your content.
4. Integrate Flickr with a corporate website
If your website is powered by WordPress, then pay attention to the Flickr Photostream plugin or other plugins to publish photo albums on your website. For websites powered by Drupal you can use this extension. There is also a tool for Joomla.
If you don’t want to use plugins, then put a link to your profile or albums on your website. You can also post links to photos on other social networks.
If you want to make your profile more noticeable, then use should choose a nice URL. Go here and create the desired address. For example, you can use your company name.
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5. Expand your contacts
Go to People – Find Friends to import contacts fr om Facebook, Gmail, and Yahoo. You can also follow users whom you find interesting.
Business promotion on Flickr is easy
At any rate, it’s no harder than on any other social network. Post interesting content, make it visible to your audience, expand your contacts, stay active in groups. Avoid obvious ads and direct sales. Don’t put links to your website under each photo – Flickr’s community doesn’t love it. Arouse your audience’s interest, and then people will find an opportunity to buy your product by themselves.