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How to Become a Better Writer: 12 Tips for Copywriters

10 December 2014 Svetlana Kuznetsova
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Twitter, Facebook, Google+ messages, blog posts, comments, and commercial offers are a part of our everyday life. Writing is not just a trend. It’s the urgent need of business and every person. It’s hard to express yourself on the Internet – the global and public source of information – otherwise. Writing skill became one the most important for online users. To express oneself, one’s business and brand, many people become writers. Today, we want to share with you some thoughts on how not to just write copies, but get better at writing fr om day to day.

1. Where to start?

It’s better to start with answering questions on your topic that your potential readers could have. Put yourself in the place of your buyer persona. What are their needs? What would they to know about this specific topic?

Where to start?

2. Planning

The only thing we can say here is that there are no doubts that everyone needs a plan. Some write it on paper, some keep it head, but it’s almost impossible to make a copy flow without a plan.

3. Copy length

Modern experts have different opinions on it. For example, one of researches claims that people must be able to read an entire post in 7 minutes..

But in modern media space, there is also one more trend – creating big content (manuals, white papers, e-books). For example, Rand Fishkin thinks that, in future, those who invest in large forms of content will win.

However, people keep reading a copy straight till it keeps their attention. From this point of view, content can be of any size.

4. When you have nothing to say on a topic…

…you better don’t say anything at all. Don’t write waffle – your copies must give only useful information.

5. Try to finish a copy in 60 minutes

Professional journalists know what’s it’s like to have little time. It’s a routine. They train their fast writing skill everyday. You must learn to cut useless information, think sober and critical, and to handle words like virtuoso.

By doing this exercise everyday, you will improve your writing skills..

6. Read your copies aloud

Try to use this trick – reading your text aloud will tell you a lot about its euphony. It’s hard for a writer to notice their mistakes. Read your copy aloud and you’ll understand its weaknesses.

7. Write distinctively

Some writers know how to review their copies, some don’t.

In short, always ask yourself a question when reading a copy, “Is it clear enough? Will this or that phrase bewilder my readers?” If you have a single doubt, then edit this part.

Write distinctively

8. Touch typing

This skill is one of the most important ones. Honestly. First of all, it’s cool to look at a display while typing, not at your keyboard. Secondly, if you can type with ten fingers, your typing speed increases.

9. Congenital literacy

It doesn’t exist. How can this property be congenital? Literacy is all about a language, and we know nothing about it when we are born.

Believe us that a “congenital literacy” point in somebody’s resume makes a completely different (to what is expected) impression on clever people. Especially, if it is followed by something like “graduated this or that university”.

Everyone makes mistakes. Even an editor needs an editor.

10. Avoid making mistakes

Well, you can’t avoid it. You can only correct them. Proofread each copy at least three times. It’s even better if you can “sleep” with a copy and then proofread it once again in the morning.

11. Steal ideas

We live in the epoch of the collective conscious. We share information indiscriminately, and eagerly absorb information from people – this is what the Internet is about. So, steal others’ ideas and let them steal yours. But be fair: only your thoughts belong to you – not the idea you’ve “stolen”. This “thoughts about” inspired by somebody’s blog post, interesting photo, or video on YouTube are the keys to coming up with your own idea.

12. Work daily on your content plan

Ideas are the only thing that really matter for a writer. One may have a topic but not the idea. Such writers are bad. Writers who have ideas can write a post on almost any topic.

Ideas are your global writers’ position. They are the manifestation of a writer’s human nature, the light of his personality. Ideas make us alive. Always write them down – they are your asset that works for your future.

© “Texterra”, At full or partial copying of materials reference to the source is obligatory.

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Former editor at Texterra online marketing agency. She is a graduate of The Maxim Gorky Literature Institute. Svetalan started working at "glossies", then turned to PR, where she worked for a long time in different structures promoting the "ConsultantPlus" brand.. She has been engaged in online marketing since 2010. Favourite thing to do is to work with copies. Unfavorite thing to do is to do nothing.
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© «TexTerra», At full or partial copying of materials reference to the source is obligatory.
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