Finally. The third part is here, and it’s a great collection of 40 amazing SMM tools – one post to rule them all. As I have already said, people don’t need to read unclear tips such as “stay awesome,” they need straight forward guides and lists of tools to use. So, here are those tools, listed and explained in detail. Make sure you check out the previous parts.
What else can I say? It’s the most famous and advanced Facebook analytics system. Why so? Because it was officially developed by Facebook, of course. It provides deep and insightful data on metrics such as: reach, engagement, demographics, geo locations and others. Try using this first, before moving on to third-party systems. It’s free and it’s awesome.
A great set of plugins officially developed by Facebook. Basically, all of them give you a coded widget to embed onto your website. There are some customisation options such as the width or layout of the widget. The widgets are:
- Like Button
- Embedded Posts
- Send Button
- Activity Feed
- Like Box
- Share Button
- Follow Button
- Recommendations Feed
Another official tool produced by Facebook. As seen from the title, it was developed to organise polls. The interface is extremely user-friendly, so you won’t have problems using it. Despite its simplicity, you can organise very comprehensive polls – there are great customisation possibilities, like making different types of questions (multiple choices, dropdown lists and so on). After finishing running a poll you can send it to your timeline, Facebook page, invite friends to participate or embed it on a webpage.
Free plan has a lot of limitations. For example, you can’t create a type of question where users have to upload photos in order to to answer it and you can’t view more than 40 total answers to your poll. Premium plans start from $7 per month.
Facebook has a large set of official tools. Here’s another. With the help of this, you can boost your posts, promote your page, app, event and so on. You can even send people to your website to carry out a specific action such as subscribing to your newsletter. It’s highly customisable, and the targeting options are very broad.
5. CTA buttons by Facebook
Check our Complete Step by Step Guide to Facebook Page Promotion. Point 19 shows you how to use the official Facebook CTA buttons for free.
This is a nice tool to see how well your Facebook page works. It shows the numbers for: Fans reached, Engagement, People Talking About, Negative feedback, Viral reach, Organic reach and CTR metrics (in black) and compares them to averages (in orange). Moreover, it gives you graphs for monthly organic and viral reach.
A Free tool that can analyse any Facebook page. With help of Likealyzer, you can analyse both your page or your competitor’s. It not only offers insights into how well a specific page is doing, but it also gives recommendations on how to make it more effective. Each page is given a special LikeRank, so you can compare your score to other pages.
It’s a Facebook analytics system. Here you can see your KPI overview, a list of the best posts/all posts/influencers and so on. It doesn’t provide as much data as Facebook Insights – it's nothing special, but if you don’t like using Facebook insights for some reason then it’s still a good choice.
Agorapulse has one more awesome tool for Facebook. It allows you to hold contests. There are three possible types of contest:
- Sweepstakes – A winner is randomly chosen among people who have liked or commented on a post.
- Quiz – You can run a quiz and choose the winners who answered correctly.
- Photo contest – Ask users to upload photos and the winner is the user who got the most likes.
You can create beautiful Facebook covers with cool effects like merging profiles and cover photos, using missing jigsaw piece as a profile photo, tearing off the bottom edge of a cover photo or zooming in on a profile photo.
Feels like a content curation tool. You select Facebook pages, combine them into “pods”, and Sharegrab gives you a list of posts you are most likely to share. It’s easy to use and might be very helpful for content curation.
It’s a multitool where you can design cover photos, create custom Facebook tabs, run Facebook contests, schedule posts, find content and design visual posts. That’s a very impressive set of options for a single tool.
The design tools are also very easy to use, so anyone can feel like a great designer.
Just like Facebook Insights, Twitter analytics is the official tool produced by Twitter. It gives you all you need to know about your Twitter account – monthly summaries, engagement rates, impressions and so on.
Sometimes a usual twitter search is not enough. This is where an advanced search comes in handy. Here you can search for exact matches by, excluding specific words, containing specific hashtags, searching for specific tweets or tweets of certain users and so on. Make sure to check it out.
15. Twitter cards
This is a famous official Twitter tool which allows website owners to make tweets from their websites look beautiful and perform many more functions that a usual tweet does. For example, you can make a tweet look like a product card or a photo gallery. The full list of card possibilities is:
- Summary card
- Summary card with large image
- Photo card
- Gallery card
- App card
- Player card
- Product card
Choose the type you need, customise it, pick the appropriate code and paste it to your webpage. It’s pretty simple.
The free version of this tool is not very powerful – you can only see lists of your influencers and the most popular content in your niche. Premium plans begin at $49 per month and have features such as competitor analysis, keyword monitoring and other functions.
You have probably heard of famous the Klout score. Basically, it’s your influence rate over the internet. According to the latest data, the average Klout score is 40. Klout itself is not just a nice metric to track and improve, it also gives you a set of tools for social media interactions. For example, you can schedule your tweets from there.
Well, that’s a real bro. In my opinion it’s one of the best tools for twitter. You can easily track your followers: who is not following you back, who are the most and the least active followers, who are the most influential followers and so on. You can also see the best time to tweet, see your followers who are online (active at the moment). It’s only a small part of the features offered by SocialBro. You must try it if you use Twitter.
19. Twitter showdown
This tool creates beautiful infographics comparing two twitter accounts, like a fight for supremacy between them. The result looks great. It’s not very helpful in terms of marketing, but still it’s very funny.
20. Nearby tweets
A simple tool that locates your position and shows nearby tweets. You can choose the location yourself to see what people tweet about in other places.
It’s very simple – see who has unfollowed you, who is not following you back or you’re not following back. You can also see a list of mutual followers.
Another tool for curating your list of followers. Options are pretty standard: not following back list, list of inactive/quite followers, followers with no profile image and so on.
One of the most famous SMM tools. The main features are:
You can easily schedule your content for various social networks. You can do it separately or schedule the same post for several networks at once. Moreover, you can set a regular daily time to publish and add content to queue, so it will be published at this time.
This feature is based on Buffer link shortening. Every time somebody clicks a shortened link it’s tracked by Buffer. The analytics here are not very in depth, but it’s enough to quickly evaluate your content’s performance. For example, for Twitter it shows the number of retweets, favourites, mentions, clicks and potential viewers. More comprehensive analytics are available for users who use Buffer for business. Prices start from $50 per month.
Buffer suggests content for you to share. A pretty nice function for content curation.
The free Buffer plan only allows you to connect it to 5 social media profiles, one for each of the following: Twitter, Facebook, Google+, LinkedIn, App.net. The awesome plan (starts from $10 per month) gives you the ability to connect up to 10 social profiles.
This tool has a lot in common with Buffer, but they are different. The main features of Hootsuite are:
It works almost the same as in Buffer, and there are no monumental differences. Just like in Buffer, you can schedule content for different networks, you can use auto-schedule (seting a publishing time for each day of a week). You can also target tweets for different countries and add locations.
Free users are only allowed to generate profile overviews. Pro users are given an impressive list of analytical tools, such as Facebook Insights reports, Google Analytics and so on. In order to enable post analytics you must use Ow.ly URL shortener for your links.
Do you remember Tweetdeck where you could organise tabs that stream different types of data? It’s very easy to use and gives users a nice overview of what’s going on social media. Just click the "Add Stream" button and choose your required stream type.
Hootsuite's free plan lets you add up to 3 social media profiles. Pro plans start from $8.99 per month and lets you connect an infinite number of social media profiles, gives you advanced analytics and so on.
Cyfe is an all-in-one tracking dashboard. You can create dashboards and add widgets that track your performance on social media, blogs, email marketing and so on. Click the add widget (see the red arrow on the screenshot below), configure, replace and resize it as you want. With a free plan you can add up to 5 widgets, premium membership costs $19 per month.
26. Sprout Social
It’s an awesome social media tracking tool that can analyse your social profiles, provide audience demographics data and deliver recent activity notifications into your inbox. The features are:
Yes, it’s scheduling option again. Settings are the same as the ones from the previous tools – everything you need to schedule publications effectively, including a queue option.
- Inbox notifications
Click the “Messages” tab to see notifications that you get from your social profiles.
It’s pretty simple – just all your social feeds collected in one place.
The analytics feature offers you insights into the demographics of your audience, engagement rate and so on. You can see overviews of all your connected social media profiles or get in-depth data for each one separately.
In Sprout Social you can add your colleagues to some kind of inner network and assign tasks to them and vice versa.
IFTTT stands for If This Then That. What does it mean? IFTTT is an automation system. You make a trigger-scenario between two platforms. For example, if I post on Facebook then send it to Twitter. So, by using this recipe every time you post something on Facebook you will automatically tweet about it. It’s the simplest example that comes to my mind. In fact, there are thousands of possible recipes like “email me if it will rain today”. With this tool, you can significantly automate you social media activities.
Let’s see how it works. I created a recipe that sends a message to my test page after I post something on it with #ifttt hashtag:
It’s almost the same to IFTTT. Recipes here are called zaps, you can create your own zap or use those ones made by other users. However, Zapier is not so user friendly, but still it’s a great tool. The free plan has a limitation of 5 zaps and 100 tasks (one task is one zap triggering), and they trigger after 15 minutes. Premium plans start from $20 per month, zaps are triggered in 5 or 10 minutes (depending on the plan).
It’s a pretty famous tool, and you should probably know about it. Enter a term or a domain and you'll see a list of the most popular related content on social media. Free users experience a lot of limitations in the number of results they can view and in some other features. Paid plans start from $99 per month and come with a 14 days trial period. Paid users are also given some special features, such as an ability to see backlinks for all posts they find via Buzzsumo, exportable data, content analysis, domain reports etc.
There are also advanced search options like searching content for a specific time period, content in some language and filtering content by type.
30. Share Tally
Enter a URL and you’ll get statistics on how a webpage is doing across social media. How many shares, likes, comments, ups, downs… It's a long list. You can also see a source of interaction for some networks – for example, for Pinterest.
One more tool to count the social media interactions of a web page. Just enter URL and see the stats from Facebook, Twitter, Google+, Pinterest, LinkedIn and StumbleUpon.
32. Social Searcher
Yet another tool for searching and tracking terms over social media. For example, you can monitor your brand presence by entering your brand’s name as a term. You can also search and track anything on the web, but only if you are a premium user, prices start at €3.49 per month. Free users are only allowed to search social media. By the way, you can even ignore registering, but this way you won’t be able to save search parameters (like language, minus keywords, exact keywords, post types and so on) for the future.
One more awesome feature here is analytics. It doesn’t require registration, and it’s pretty insightful. You can see a general overview (posts by social networks, week day, hour; the most popular hashtags that come with a term; posts timeline), sentiment overview (which shows the most popular positive, negative and neutral posts), the users who interact the most, lists of links on social media, types of links, most popular keywords used with a term and most popular posts.
It’s a real-time social media search engine. Enter a term, and it will search for it across blogs, microblogs, bookmarks, images, videos and questions.
Just like SocialMention, it searches for a term across blogs, Facebook and Twitter.
What functions can a tool named Mention perform? Of course, it tracks mentions – of you, your brand, your product, your competitors or anything you like. Just create customisable alerts of what you want to track, and you’ll start getting mention notifications to your desktop and email. Let’s see how it works. Choose a desired alert type:
And then customise it:
That’s all. Since from this moment you’ll be getting notifications about your mentions. Mention is a paid tool – plans start from €29 per month. However, you can try a 14 day free trial period. No credit card is required.
Related post: Which Social Network Works Best for B2B
Probably the best tool to analyse hashtags. Install a Chrome extension and it will be analysing hashtags anytime you type them on Twitter, Facebook, Google+ and some other networks like Flickr.
First of all, it highlights a hashtag. Green hashtags are awesome to use and have great potential, blue ones are okay, red stands for overused hashtags, and grey mean that a hashtag was either never or very rarely used. You can also see a number or unique tweets per hour with this hashtag, retweets, potential coverage and so on. RiteTag seems to work best for Twitter, but I use it for all social networks I’m in, and it gives great results. RiteTag is a paid-for tool and has a 30 day trial period, but it’s worth it. Prices start from $10 per month.
Another hashtag research tool. There a lot of differences with RiteTag. First of all, it’s not an extension, you have to type hashtags into their website to analyse it, so you can’t analyse hashtags in live mode. Speaking about 'live mode', #Tagboard shows you an updating live feed of posts containing a hashtag from different social media like Instagram and Twitter. I used #socialmedia as a test, because RiteTag told me that it’s awesome.
I noticed one mistake - #Tagboard says that the “socialmedia hashtag gets 48 posts per hour, but live feed showed me more than 100 new posts within 10 minutes. As for me, it’s not a big deal. #Tagboard doesn’t provide such in-depth data, but it’s also worthy of attention. The main reason is that it’s completely free. There are no trials and premium plans. You can sign in with Twitter, Instagram or Facebook.
One of the most famous link shorteners. It’s free and awesome. Just past your long link, and bitly will shorten it – as simple as this. Bitly requires no registration, but if you want to get statistics and customise shortened links, you can create a free account. It takes less than a minute – you can sign up with your Facebook or Twitter account.
Concerning statistics, you can see the number of clicks on your bitlink and the total number of clicks on other bitly links to this content. For example, I created a bitly link to the previous article and clicked it by myself. It's one click on my link, but statistics also show that other people linked to this page via bitly, so I can access the number of click on their links.
Bitly is especially helpful for Twitter where a shortened link lets you include more content within 140 characters frame.
It’s a simple tool to get updates from all your social media to your email. Just connect some social accounts you want to track, schedule delivering (NutshellMail delivers updates once a day by default) and you are in. It can be very helpful if you can’t access social networks for some reason or just want to look quickly at all feeds via email.
With this tool, you can create properly sized images for different social media platforms (the list is really long, you can even make an avatar for Skype). Just add your picture, adjust sizing and flip/rotate it if necessary.
That’s all, folks. It was the last of three SMM posts. I’d like to thank my colleagues from MyBlogU for their great support. Check out all the three posts and give a shot to as many tools as you can. I hope you’ll find them helpful. Let me know in the comments section what you think. Looking forward to hearing from you!