Quick start of sales in China

Entering a new market is always a big risk. You don’t know the audience of that country, you don’t know if there will be demand for your product, and you’re not sure if you can handle processing new clients from abroad. If you have doubts but still want to evaluate the potential of the Chinese market firsthand, we can offer you the most cost-effective option — creating a landing page and setting up an advertising campaign for it.

What is a landing page?

A landing page is a page promoting a specific product or service with the goal of converting visitors into leads (in other words, inquiries: a call or service order, newsletter subscription, webinar registration, etc.). It is a very powerful lead generation tool, but it costs tens of times less than creating a new website.

The only condition is that alongside launching the landing page, you will also need to start a PPC advertising campaign. This is necessary to attract the first interested users (you can also run any other type of paid advertising, but as our practice shows, users coming from PPC are the most targeted compared to other channels). There is no other way to start.

Does this mean you will have to constantly spend money on advertising?

Not exactly. A landing page is a tool that will help you understand how in-demand your product is in China. It will guarantee you instant clients, but initially, you will definitely have to «fuel» it with advertising. Later on, this necessity may disappear. If your landing page turns out to be of good quality (visually appealing, well-optimized for search engines, and engaging users), it may naturally rank well in search results and start bringing you traffic from search engines. If this doesn’t happen (unfortunately, no one can predict this accurately), the only way to further promote in the Chinese market will be to create a full-fledged website.

What qualities should a good landing page have?
A good landing page should have a single offer. If you try to promote more than one product on your landing page, it will most likely be ineffective.
A good landing page should offer something specific. According to statistics, 80% of users leave a landing page if they can’t understand the offer within 10 seconds.
A good landing page should be targeted to the audience. The landing page text should be written for a specific target audience representative and as accurately as possible describe their pain points and how to address them.

What will you get by ordering a landing page from us?
Unique design. We don’t use ready-made templates in our work for three simple reasons. First — templates rank lower in search engines. Second — a template deprives your company of individuality. And third — almost any template still needs to be customized for the client.
Quality content. The content for your landing page will be created by one of our copywriters. First in Russian, and then, after your approval, it will be translated and adapted for the Chinese audience by a native speaker.
Skillful programming. Our designers and programmers are proficient in all modern programming languages. Responsive design, parallax effect, online calculators, various scripts — any of your whims will be brought to life by our experienced specialists.
Optimization for mobile devices. By the end of 2016, the number of mobile users in China reached 643 million. Therefore, if you plan to expand into the Chinese market, it is highly desirable that your landing page is optimized for mobile devices. This is achieved through responsive design or creating a separate page for mobile devices. Choose the method, and we will implement it.