The growth of mobile traffic is one of the most important trends. A number of mobile users grows exponentially, and in some countries it has already overcame an amount of desktop traffic. Here is the official data from researches:
As you can see, mobile traffic grows, and search engines can’t ignore this trend. Starting from 21 April 2015, Google officially increases the importance of such ranking factor as mobile-friendliness for mobile users in all languages. That’s what they say in their official Mobile Friendly Guide:
There are four ways to optimize your website for mobile traffic:
Google prefers responsive web design over separate mobile versions and DHTML (and forget about ‘rubber’). First of all, it guarantees that users get the same content regardless of their device. Secondly, mobile versions and DHTML often become a reason for users landing on an irrelevant page. Finally, smartphone users can even be left without access at all, if there is no corresponding mobile content on a website or a page’s mobile version.
In most cases, responsive web design is the best way to optimize a website for mobile traffic. The only exception is when a website owner wants to display different content for desktop and mobile users for some reason.
We know that mobile optimization helps improve user and usage data and drive mobile traffic. After launching a responsive design on our website, we got the following results:
In just one month an average bounce rate on our website decreased by almost 4 times (70,8% before, 18,1% after). Average session duration increased by 2 times (01:58 before, 03:59 after). Organic traffic increased by 27,5%.
If you want to optimize your website for mobile users, but you don’t know which way to choose, fill and submit the form below, and we’ll give you a free consultation.
Request a call back
Request a service
Ask us a question
Thank you for your attention
We will notify our editors about a misspelling.