Online marketing newsletter:

Mobile Optimization

The growth of mobile traffic is one of the most important trends. A number of mobile users grows exponentially, and in some countries it has already overcame an amount of desktop traffic. Here is the official data from researches:

  • Comparing to 2010, in 2014 a number of mobile users grew 30 (!) times and overcame (for the first time) desktop traffic.
Responsive Web Design
  • According to Cisco’s predictions, a number of mobile users will reach the 5,2 billion milestone by 2019.

As you can see, mobile traffic grows, and search engines can’t ignore this trend. Starting from 21 April 2015, Google officially increases the importance of such ranking factor as mobile-friendliness for mobile users in all languages. That’s what they say in their official Mobile Friendly Guide:

Google’ Mobile friendly recommendations

Which kinds of mobile-friendly optimization are there?

There are four ways to optimize your website for mobile traffic:

  • The most easy and cheap way is to develop an individual mobile version of a website. Users access content with different URLs.
  • The most difficult and expensive way is a dynamic HTML that executes in different ways depending on a user’s device. Desktop and mobile users use one URL to access content, but they get different HTML codes.
  • The most optimal, both in term of price and quality, way is responsive web design. Visitors use same URL and HTML code, while a website adapts to different devices with help of CSS.
  • The most uncomfortable and unpopular ways is to develop a ‘rubber’ website. It changes its size depending on a screen resolution, but content remains unchanged.

Google prefers responsive web design over separate mobile versions and DHTML (and forget about ‘rubber’). First of all, it guarantees that users get the same content regardless of their device. Secondly, mobile versions and DHTML often become a reason for users landing on an irrelevant page. Finally, smartphone users can even be left without access at all, if there is no corresponding mobile content on a website or a page’s mobile version.

In most cases, responsive web design is the best way to optimize a website for mobile traffic. The only exception is when a website owner wants to display different content for desktop and mobile users for some reason.

Mobile optimization delivers results

We know that mobile optimization helps improve user and usage data and drive mobile traffic. After launching a responsive design on our website, we got the following results:

In just one month an average bounce rate on our website decreased by almost 4 times (70,8% before, 18,1% after). Average session duration increased by 2 times (01:58 before, 03:59 after). Organic traffic increased by 27,5%.

Responsive web design services at our agency

If you want to optimize your website for mobile users, but you don’t know which way to choose, fill and submit the form below, and we’ll give you a free consultation.

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